Doctoral Candidate

MA, Sociology, University of Chicago
LLB (Law), Tel-Aviv University
BA, Sociology, Tel-Aviv University


My research interests intersect political sociology, economic sociology, historical sociology and the sociology of law. Specifically, I am interested in the history of American consumerism examined from a legal and political-economic perspectives. My dissertation research looks at the American consumer movement - that is, at civic organizations that have engaged in promoting consumer protection and the consumer interest – during the twentieth century, and especially around the 1960s-70s. I use the sociological literature on social movement as my theoretical lens, asking how and to what extent can people and organizations rally behind the label of the consumer as a mobilizing identity. The broader motivation for the research is to understand the place of consumers, as individuals and as a group, within consumer capitalism. My previous research that had to do with the sociology of consumers and consumption looked at the early modern advertising industry and its advocacy to regulate itself, especially around the issue of truth in advertising; and at the development of the store windows as a unique modern technology of selling. Another research (now under review as an article) stemmed out of my M.A. thesis (at Tel Aviv University), where I studied a large-scale market manipulation that beset the Israeli banking system in the early 1980s, and how did the Israeli judicial system had handled that manipulation in a period of shifting political economic ideals regarding the operation of markets.

Selected Publications:

Ron-El, Yaniv, 2015. “Brothers and Others - On Four Logics Guiding the Israeli Relationship to Foreigners”, Between Overseen and Transparent: The Relationship to the Other in Israeli Society (Efrat Shoham and Shlomi Doron, eds., published by Ashkelon Academic College). [Hebrew]

Ron-El, Yaniv. 2013. Review of Georg Simmel, The View Of Life (Donald N. Levine, ed., John A. Y. Andrews and Levine, trans. to English), and of Georg Simmel, How Society is Possible? (Amos Morris-Reich ed., Miriam Krauss trans. to Hebrew, Tel Aviv: Hakibbutz Hameuchad, 2012). Israeli Sociology 15(1): 207-212 [Hebrew]